In Japanese culture is literally 'beckoning cat' also called the money cat, welcoming cat, lucky cat or fortune cat in English. Everyone needs a little money, friendship, luck and good fortune in their life. Putting your neck on the line is the first step to accomplishing anything on or off the mat. Nine Lives is a brand for those who take risks, knowing the possibility of great reward. Taking risk will often be met with failure but we learn from failure and grow. Cats are said to have nine lives, which is derived from how they frequently escape death using stealth and athletic prowess. On the mat a simple tap and you get new life to start over with the knowledge you have gained. Each time you will come back stronger, wiser and therefore will begin to tap less, especially when you roll like you have nothing to lose.