Why Nine Lives?
Look Good, Feel Good, Roll Good
Our aspirations are to build a world wide family who already share a common interest in Jiu Jitsu and further refine that to a crew of folks who align with our passions. Nine Lives was established on an affinity for looking good in the streets as well as on the mats. Look good, feel good, roll good. Nine Lives is not reinventing the wheel with our Jiu Jitsu uniforms, but rather focusing on the principles of classic, clean design with a playful vibe.
Phil Knight (NIKE) said “A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.” NineLives is something that embodies this and is a brand I have grown to love over the years! This has been my favorite Gi brand since starting my Jiu-Jitsu journey! I recommend this brand for anyone looking for a reliable company who stands by their product!!
I think were all pretty used to the thin rash guard and spat material that"s great until a hole is worn into it. This isn't that, its got enough thickness to hold and not lose a grip over but also breathable. I'm thinking along the lines of Carhart like durability.
In Japanese culture is literally 'beckoning cat' also called the money cat, welcoming cat, lucky cat or fortune cat in English. Everyone needs a little money, friendship, luck and good fortune in their life. Putting your neck on the line is the first step to accomplishing anything on or off the mat. Nine Lives is a brand for those who take risks, knowing the possibility of great reward. Taking risk will often be met with failure but we learn from failure and grow. Cats are said to have nine lives, which is derived from how they frequently escape death using stealth and athletic prowess. On the mat a simple tap and you get new life to start over with the knowledge you have gained. Each time you will come back stronger, wiser and therefore will begin to tap less, especially when you roll like you have nothing to lose.